This fall, it's all about cool-tone makeup, rich cranberry lips, and natural-looking flushed cheeks. Whether you're heading out apple picking or having a horror movie night with friends, these looks will have you feeling effortlessly chic. And with CoTZ products in your beauty arsenal, you'll be able to achieve these trends while keeping your skin healthy and radiant!

1. Embrace the Cool-Tone Makeup Trend

Cool-tone makeup is making a major comeback this fall. Think soft grays, icy blues, and muted mauves. These shades not only complement the cooler weather but also bring out the natural beauty of your skin.

How to Achieve the Look: Start with a flawless base by applying CoTZ Face Prime and Protect SPF 40. This multi-tasking product is perfect for cool-tone makeup. It not only preps your skin for makeup application but also offers broad-spectrum SPF protection, which is essential even in the cooler months. Its velvety finish creates a smooth canvas, allowing your cool-tone shadows and foundations to glide on effortlessly and stay put all day.

2. Make a Statement with Cranberry Lips

Cranberry lips are the perfect way to add a pop of color to your fall look. This rich, berry-hued shade is flattering on all skin tones and instantly elevates any outfit.

How to Achieve the Look: Before applying your favorite cranberry-colored lipstick, ensure your lips are soft and hydrated with CoTZ Lip Balm SPF 45. This balm not only provides essential moisture but also creates a smooth base that helps your lipstick go on evenly while providing SPF protection. Its nourishing ingredients protect your lips from the drying effects of colder weather, so you can rock that bold lip without worry.

3. Get the Flushed Cheek Look

The flushed cheek trend gives you that fresh-from-the-cold glow, perfect for the fall season. It's all about creating a natural, rosy flush that looks effortless and radiant.

How to Achieve the Look: For a dewy, youthful finish, start with CoTZ Face Moisture Lightly Tinted SPF 35 as your primer. This lightweight moisturizer hydrates your skin while providing a soft, dewy base for your blush. Apply your blush to the apples of your cheeks, blending upwards for a natural look. The CoTZ Face Moisture will give your skin that lit-from-within glow, enhancing the flushed effect without looking greasy.

Incorporating CoTZ into your fall makeup routine not only helps you achieve these stunning trends but also ensures your skin stays nourished and protected throughout the season!