As we begin to enter the dog days of summer, we need to get creative in applying and wearing our makeup so we don’t sweat it off instantly! This hot weather calls for a beauty routine refresh with the season's hottest trends. From the glossy, wet look to sunset-inspired shades and blurry, muted lips, here are the top summer beauty trends that will keep you looking and feeling fresh all day.

The Glossy Wet Look

One of the most captivating trends this summer is the glossy wet look. This trend is all about achieving a luminous, dewy finish that mimics the effect of just stepping out of the ocean. Here's how you can get the look:

1. Prep Your Skin: Start with a hydrating primer to create a smooth, moisturized base. Opt for products with hyaluronic acid or glycerin to lock in moisture.
2. Choose a Dewy SPF: Swap your matte foundation for a dewy, lightweight mineral sunscreen. CoTZ's Flawless Complexion SPF 50 Lightly Tinted is perfect for this. It not only provides a beautiful, even finish but also offers high sun protection, keeping your skin safe while you glow.
3. Highlight Strategically: Apply a liquid highlighter to the high points of your face – think cheekbones, brow bones, and the bridge of your nose. 
4. Glossy Eyes and Lips: Use a clear or subtly tinted gloss on your eyelids for a wet look. Finish with a high-shine lip gloss to tie the look together.

The key to mastering the glossy wet look is to keep your skin hydrated and choose products that enhance your natural glow without looking greasy.

Sunset Colors

Nothing says summer like the vibrant, warm hues of a sunset. This trend is all about incorporating bold, beautiful colors into your makeup routine to capture the essence of a summer evening. Here’s how to rock sunset colors:

1. Prep your Skin: After cleansing your skin, add a primer like CoTZ Face Prime & Protect. Its sheer mineral sunscreen provides broad-spectrum protection while acting like a primer that can be layered under any makeup look.
2. Eyeshadow: Choose eyeshadow palettes with shades of orange, pink, red, and gold. Blend these colors seamlessly for a gradient effect that mimics a sunset. Add a touch of shimmer to the inner corners of your eyes for a more dramatic look.
3. Blush and Bronzer: Opt for coral or peach-toned blushes to add a warm flush to your cheeks. Pair this with a golden bronzer to enhance your summer glow.
4. Lips: Complement your sunset-inspired eye look with a bold lip color. Shades like coral, tangerine, and even fiery red can bring the whole look together.

Sunset colors are all about boldness and creativity. Don’t be afraid to experiment with different shades and combinations to find what works best for you.

Blurry Muted Lip Colors

For those who prefer a more understated lip look, the blurry muted lip trend is perfect. This trend focuses on soft, diffused edges and muted tones that give a chic, effortless finish. Here’s how to achieve it:

1. Prep Your Lips: Start by exfoliating your lips to create a smooth canvas. Follow with a hydrating lip balm to keep your lips soft and moisturized. CoTZ's Lip Balm SPF 45 Tinted is ideal for this step, offering both moisture and sun protection.
2. Choose Your Color: Select muted shades like mauve, rose, nude, or soft pink. These colors are perfect for achieving a subtle, sophisticated look.
3. Application Technique: Apply your lip color to the center of your lips and gently use your finger or a brush to blur the edges. This creates a soft, diffused effect that looks natural and effortless.

The blurry muted lip trend is versatile and perfect for any occasion. It’s a great way to add a touch of color without overpowering your overall look.

Whether you're going for a glossy wet look, experimenting with sunset colors, or keeping it subtle with blurry muted lip colors, there's a trend for everyone. Remember, the key to any great look is confidence – wear these trends with pride and enjoy the sunshine!

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