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You go to the beach: you wear sunscreen.
You go to the pool: you wear sunscreen.
You go to an amusement park in August, but it rains: you wear sunscreen.
You go skiing in Vermont in January: you wear sunscreen.
You go to work on Tuesday: you wear sunscreen.
Have you found the pattern yet? You must wear sunscreen every day of the year, no matter what season or what the weather is like. Let us tell you why. Although UVB (B for Burning) rays are most prevalent between 10am and 4pm during the summer, it’s an entirely different case for UVA rays. UVA (A for Aging) rays are present and just as strong all year round. 365 days a year (or 366 like this year – leap year!).
“Oh, it’s a cloudy day…” UVA rays penetrate clouds.
“But it’s snowing!” Now, you definitely need sunscreen! Not only are you getting the damage from above you, you are also getting the rays that are reflecting off the snow from below. Have you ever seen somebody with one of those awful goggle sunburn lines? It’s not a good look.
“I don’t go outside during the day because I sit in an office.” Well, UVA rays penetrate glass. So, whether you are in your car or by a window, you still need to protect against UVA rays. UV damage is cumulative, so it just adds up and compounds over time. That’s why we urge you to protect 365 (or 366) days a year!
Well, they are the ones that are responsible for long-term skin aging. So fine lines, wrinkles, and dark spots – they are all due to lack of protection from UVA rays. They also penetrate deeper into the skin that UVB rays, and cause genetic damage to the cells there, where most skin cancers develop.
We are sorry to have to get into the horrifying part of this, but it is so important for you to be aware of this.
We all understand that the sun can cause cancer, the three primary ones being basal cell carcinoma, squamous cell carcinoma, and melanoma. If discovered in the early stages, basal cell and squamous cell carcinoma are almost always curable. On the other hand, there’s melanoma, the truly scary type. Melanoma is the most dangerous of the three because it can spread to other organs. When untreated, melanoma can turn deadly.
We know that’s a lot to take in, but our mission is to protect all of you from the dangers of UV rays, while still allowing you to spend quality time outside in this beautiful world of ours! That’s why we make all-mineral sunscreens with the #1 ingredient for protecting from UVA and UVB rays, zinc oxide. Some of our formulas even feel like makeup primer, so they are products that you want to wear every day of the year! Please stay protected and enjoy everything Earth has to offer safely!